17 Ways Grassroots Football Teams Can Turn Their Veo Footage Into Real Money
- Stuart Bannerman
- Sep 23
- 22 min read
Updated: Sep 24
Discover how to transform your existing Veo match recordings into a reliable source of income for your club
If your football team has invested in a Veo camera, you probably bought it primarily to analyse matches. Coaches use it to review tactics and improve both player and team performances.
But here’s something most grassroots clubs never realise: that same footage can also bring in money.
Grassroots football is expensive. Pitch hire, referee fees, kit, training equipment, travel — it all adds up. And most teams don’t have big sponsors or big crowds. That’s why every little income stream matters.
The good news is that Veo footage can be more than just an archive of games. It can become a genuine fundraising tool. Not just for the club as a whole, but also for parents, players, and even local businesses who want exposure.
Below you’ll find 17 practical ways to use your Veo footage to generate income. These aren’t pie-in-the-sky ideas that require thousands of fans. They’re realistic, achievable strategies designed for grassroots football, where the audience is mainly players, parents, and coaches.
And at the end, you’ll discover how clubs are making it work in practice by using a professional video service that takes raw Veo footage and turns it into the kind of polished highlights people will pay for.
1. Build a YouTube Channel That Earns Ad Revenue
When most people think of YouTube, they imagine influencers, professional clubs, or big entertainment channels. But grassroots football teams can build YouTube channels too — and they can turn into a surprisingly reliable source of income.
The formula is simple: upload your match highlights and Shorts consistently, grow a subscriber base, and once you hit YouTube’s eligibility threshold (1,000 subscribers and 4,000 watch hours in the past 12 months), the platform allows you to run adverts on your videos. Those adverts generate income every single month.
At first, the money may seem small. A few pounds here, a few pennies there. But the difference between YouTube and traditional fundraisers is this: videos never stop earning. A highlight package you upload today might still be watched years from now. That means old goals, cup finals, and memorable moments keep generating ad revenue long after the season is over. With dozens or even hundreds of uploads, those little payments build into something more substantial.
The key to making YouTube work is consistency and quality:
Upload on a regular schedule, whether that’s once a week or after every match.
Focus on good editing — sharp highlights, smooth transitions, maybe even a scoreboard graphic.
Add strong titles and thumbnails. “Last-Minute Winner!” will always get more clicks than “Sunday League Game 12.”
Use playlists to organise content: highlights, full matches, best goals, funny clips. This keeps viewers watching longer, which YouTube rewards.
In many ways, this is one of the few truly passive income streams available to grassroots clubs. You’re already filming the games with Veo. Uploading them to YouTube doesn’t take much extra work — but the return can last for years.
So the question becomes: if your club is already recording matches, why wouldn’t you let YouTube turn those recordings into a steady trickle of income?
2. Offer Early Access Memberships
One of the biggest frustrations for people who follow grassroots football is waiting for the footage. Whether it’s parents eager to see their child’s goal or adult players desperate to relive a last-minute winner, nobody wants to wait days for the highlights. That urgency creates an opportunity.
By setting up an early access membership, your club can give certain supporters the privilege of seeing matches and highlights before anyone else. Instead of waiting until Tuesday when the highlights go public, members might get them on Saturday night. The value isn’t just the video itself — it’s being “first in line.”
Platforms like YouTube (Channel Memberships) and Patreon make this incredibly easy to run. Supporters sign up for a small monthly fee and automatically get access to videos earlier than the general public. It doesn’t take a huge audience to make it worthwhile either. Even a handful of subscribers paying a few pounds a month creates a steady stream of recurring income.
The real strength of this model is in the sense of exclusivity it builds. People who pay for early access feel like insiders — closer to the team, part of something special. That connection makes them more likely to stay subscribed, month after month. And unlike one-off payments, memberships provide predictable, recurring income the club can rely on.
Early access can also include bonus perks beyond just faster highlights:
Extended highlights packages that aren’t available to the public.
Behind-the-scenes clips of team talks, warm-ups, or celebrations.
Bloopers or funny outtakes that wouldn’t normally make the cut.
Members-only polls where subscribers vote for “Goal of the Month” or “Player of the Match.”
For youth football, parents and grandparents will happily pay to see their child’s game footage sooner. For adult grassroots sides, players themselves are often the most eager to relive the action before anyone else. In both cases, it’s not about strangers on the internet — it’s about people directly connected to the team who value immediacy.
The best part? It doesn’t stop you sharing highlights with everyone else. Early access is just a premium tier for those who want it first. That way, the club can still reach a wide audience while rewarding the most dedicated supporters with something extra.
3. Sell Pay-Per-View or Downloadable Matches
Your Veo recordings don’t have to sit in an online archive, only watched once by the coach. One of the simplest — and most reliable — ways to bring in extra money is by giving people the option to pay to watch full matches on demand.
For youth teams, this is perfect for parents working shifts, grandparents living far away, or family members abroad who want to keep up with a child’s season. For adult grassroots sides, it’s equally valuable. Injured players, mates who missed the weekend fixture, or colleagues who’ve heard about a screamer of a goal will happily pay a small fee to watch the game back in full.
The beauty of this model lies in its flexibility:
Pay-Per-View Streaming – Some clubs host replays directly on their website or through a video platform. A small one-off payment unlocks access, just like professional sports broadcasts but at grassroots prices.
Digital Downloads – Instead of streaming, people can buy the match file itself. That way they can rewatch offline, share with family, or even keep it as a permanent record of a season-defining game.
Bundled Access – A clever variation is to group games together. For example: all of a tournament’s fixtures, every match in a cup run, or all of a team’s home games for one flat fee. Bundles often feel like better value, and they save families or players from making multiple small purchases.
This approach isn’t just about generating cash — it’s about accessibility. It keeps the door open for anyone who couldn’t be at the game. The grandparents who live hundreds of miles away. The dad who had to work. The teammate stuck at a wedding while the cup final was being played. All of them still get to feel connected.
And unlike fundraising events that depend on turnout, pay-per-view and downloads keep earning in the background. Once the system is in place, it runs automatically — meaning the same 90 minutes of football can keep creating value long after the referee blows for full time.
4. Monetise Short Clips on Social Media
Social media is built for short, snackable content. While full-match uploads are great for the hardcore supporters, it’s the quick clips — the brilliant goals, funny bloopers, late tackles, and controversial moments — that grab attention and spread like wildfire.
On platforms like TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts, a single clip can rack up thousands (sometimes hundreds of thousands) of views overnight. And once your club account reaches the eligibility criteria, these platforms start sharing ad revenue with creators. That means the views don’t just bring attention — they bring money.
Even modest payouts can add up across a season. But the real benefit goes beyond the income. Short clips are one of the fastest ways to grow your club’s online presence. Every new follower you gain is another person who might buy a sponsor’s product, sign up for highlights access, or share your content further. Sponsors notice this too — a club that consistently posts popular reels instantly looks more professional and more valuable to partner with.
The secret is to treat your clips as content, not just uploads. That means:
Adding captions or text overlays so viewers know what’s happening, even with sound off.
Keeping clips under 60 seconds, ideally around 20–40 seconds, to maximise engagement.
Using trending sounds or hashtags where appropriate to help reach new audiences.
Making sure your club branding (and ideally your sponsor’s) appears subtly in the clip.
Clubs often underestimate how much material they already have. Every Veo recording is packed with highlights — not just goals, but near misses, crunching tackles, celebrations, and even the unexpected comedy moments that Sunday League is famous for. Each one of those is potential content.
The good news is that the social platforms themselves are heavily pushing short-form video right now. They reward accounts that post regularly by showing their clips to more people. For a grassroots club with a Veo camera, that’s a dream situation — you have an endless supply of raw footage, and all it takes is cutting it into bite-sized clips.
5. License Viral Clips to Media Outlets
Grassroots football has a magic to it — the unpredictability, the raw passion, the moments that feel larger than life. Every so often, one of those moments happens in front of a Veo camera. A halfway-line rocket. A goalkeeper scoring from a long punt upfield. A last-minute equaliser that sparks wild celebrations. Or sometimes it’s something funny and unexpected like the wind carrying the ball into the net.
Clips like these don’t just stay within your club. They have the potential to travel far and wide. And when they do, they attract attention from outside your community — sometimes even from national or international media.
What many clubs don’t realise is that media outlets, TV shows, and digital publishers will often pay to license these clips. That means if you capture something extraordinary, you don’t just have a viral post for social media — you could also have a piece of content worth money.
Here’s why licensing matters:
It gives you control. Instead of other accounts ripping the clip and posting it without credit, you remain the rights holder.
It ensures fair value. If a broadcaster or website wants to use your clip, they should pay for the privilege.
It builds recognition. Your club’s name can be tied to the story, giving you exposure and credibility.
The sums vary widely depending on the outlet and the clip, but even small payments are pure bonus income. After all, you already filmed the game — the “viral moment” is just a by-product of doing what you do every weekend.
The key is preparation. Clubs that keep their footage organised and easy to retrieve are best positioned to take advantage when lightning strikes. If a goal goes viral and the media comes calling, you want to be able to send over a clean, high-quality version within hours, not days.
And the truth is, you never know which clip will be the one that takes off. It could be a cup final goal. It could be a comical Sunday League mishap. That unpredictability is exactly why it pays to treat all your footage as valuable — because one day, it just might be.
6. Attract Video Sponsors
For years, grassroots teams have relied on shirt logos and pitchside banners. But the way people watch football has changed. Most of the action now lives online — in highlight videos, reels, and full-match uploads. That’s exactly where businesses want their name to appear.
By giving a sponsor branding in your match highlights videos, you’re offering them something far more powerful than a static board at the side of the pitch. Every time a goal is scored, every time a clip is replayed, their name is part of the story. Unlike a banner that’s only seen by the people physically present, video content keeps delivering impressions long after the final whistle.
This kind of sponsorship works best when you think beyond just “slap a logo on.” Consider:
A “brought to you by…” moment at the start of each highlight package.
A sponsor’s logo animated onto a transition screen between clips.
Short branded stings or graphics whenever a goal is shown.
Those touches don’t just give visibility — they make the sponsor feel like part of the production itself. It signals professionalism and raises the status of your club in the eyes of the football community.
For the businesses, the appeal is twofold:
They get association with something positive — local football and grassroots sport.
They get guaranteed visibility in content that’s watched and shared by people who live nearby.
That credibility makes businesses far more likely to invest. They’re not just buying space. They’re buying trust, goodwill, and association with your club.
This is why attracting video sponsors is such a strong opportunity: it transforms your match highlights from simple clips into a community showcase, where businesses can proudly stand alongside the goals, saves, and celebrations.
7. Use Branded Scoreboards
When people watch football highlights, their eyes are naturally drawn to the scoreboard. It sits in the corner of the screen, showing the score and the time — the two details every viewer is constantly checking. That constant visibility makes it one of the most valuable pieces of screen real estate your club controls.
In televised football, scoreboards are often branded. You’ll often see a sponsor’s logo right next to the scoreline. Grassroots clubs can do exactly the same thing. By placing a local business logo next to the score or timer, you guarantee that their name is seen dozens of times throughout every single match video.
Think about the viewing experience. Every goal. Every replay. Every highlight. Every full-match upload. The scoreboard is there, visible from start to finish. That’s not a fleeting mention like a social post or a one-off shoutout — it’s repeated exposure baked into the match itself.
For local businesses, that’s extremely attractive. They’re not chasing millions of views; they want to reach the people who live nearby. By tying their brand to your scoreboard, they become part of the game experience for every player, parent, and supporter who watches.
Clubs can even build packages around this:
Matchday scoreboard sponsor – a different business for each game.
Monthly scoreboard sponsor – one logo featured across every highlight during a given month.
Season-long scoreboard sponsor – exclusive branding on every single video for the entire season.
For youth football, this appeals to businesses like local cafés, takeaways, or estate agents looking to reach families. For adult grassroots sides, it might be pubs, gyms, or barbers who want to connect with players and their mates. Either way, it’s a sponsorship opportunity that feels professional and gives businesses genuine value.
8. Sell Sponsored Reels
Reels — short clips on Instagram, TikTok, Facebook, and YouTube Shorts — are one of the most powerful tools grassroots clubs have right now. They’re quick, entertaining, and perfect for sharing goals, skills, and funny moments. What many clubs don’t realise is that each reel can also be a piece of sponsored content.
Instead of just posting raw clips, you can offer local businesses the chance to have their logo or name included in every reel your club shares for a set period, such as a month or a season. For example, a local estate agent, café, takeaway, or barber could become the “official reel sponsor” of your club. Every clip the team uploads would carry their branding, giving them repeated visibility in front of your audience.
The best part is that this doesn’t require a massive following to be valuable. Unlike national advertising, local businesses aren’t trying to reach thousands of strangers. They want to be seen by people in their area — exactly the audience that your grassroots football content naturally attracts. Players, families, friends, and local supporters are precisely the kind of people who might also become their customers.
Another advantage is the multi-platform effect. Reels aren’t limited to one social channel. The same clip can be shared on TikTok, Instagram, Facebook, and YouTube Shorts. That means a single sponsored video multiplies its reach across different audiences, giving sponsors even more value.
You can even create sponsorship packages around reels. For example:
Single-match deal – a business sponsors all reels from one fixture.
Monthly package – their logo appears on every reel posted in a given month.
Season-long deal – they become the exclusive sponsor of all reels for the year.
This makes sponsored reels one of the most flexible and appealing ways for clubs to bring in extra money. They’re quick to produce, highly shareable, and give local businesses exactly the kind of exposure they’re looking for.
9. Offer Mid-Video Ad Slots
Match highlights don’t just have to show match action — they can also include sponsor adverts woven directly into the video itself.
One of the most effective formats is the mid-video ad slot. This is a short, 20–30 second sponsor message placed halfway through. It works because it’s perfectly timed: viewers are engaged, they’re waiting for the next key moment, and they’re highly unlikely to skip ahead. Parents want to see the next goal. Players want to relive their moment of glory. That pause in the action becomes the perfect opportunity for sponsors to get their message across.
For clubs, this offers a premium advertising product. Instead of just a static logo in the corner, sponsors get to present a full message. That could be:
A short video advert the business already has.
A simple slideshow made from their logo, contact info, and a few photos.
A professionally created graphic that says: “This week’s highlights are brought to you by [Sponsor].”
Sponsors love this format because it mirrors what they see on TV sports broadcasts. It makes their brand feel bigger, while making your club look organised and serious.
And because your videos are watched not just once, but often replayed and shared around, the ad isn’t a one-time impression — it gets seen multiple times by the same families, teammates, and friends.
For youth teams, this works well with businesses targeting families (cafés, schools, after-school clubs, tutoring services). For adult grassroots teams, it’s ideal for pubs, gyms, and local services where players and their mates are potential customers.
What makes this model powerful is that you’re not adding any extra work on matchday. You’re simply using a natural break in the video to create a premium slot for local businesses — and charging accordingly.
10. Create Club Sponsorship Packages
One of the most common mistakes grassroots teams make when approaching sponsors is offering everything in bits and pieces: “Do you want your logo on our highlights? Do you want to sponsor our reels? Do you want to buy an advert slot?”
When sponsorship feels fragmented, businesses see it as small-scale and less valuable. The smarter approach is to bundle everything into a single package. By doing so, you position your club as professional, organised, and capable of delivering real marketing value.
A sponsorship package works because it creates a sense of scale and consistency. Instead of a one-off mention or a single logo placement, a business gets integrated exposure across multiple channels, week after week. This kind of presence builds recognition in the community far more effectively than a scattershot approach.
What’s more, packages can be tiered to suit different budgets. For example:
Bronze Tier – basic visibility such as logo on highlights and mentions in social posts.
Silver Tier – more exposure with logo on reels, scoreboard branding, and occasional shoutouts.
Gold Tier – full exposure, including mid-video ads, exclusive event sponsorship, and season-long branding across all content.
This way, small businesses with modest budgets can still get involved, while larger companies looking for more presence can commit at a higher level. Everyone has an entry point, and your club maximises the number of businesses it can work with.
Another advantage of packages is predictable income. Instead of relying on one-off deals, a package often runs for a set term (a month, half a season, or a full year). That reliability makes it easier for clubs to plan ahead financially.
For the sponsor, a package feels more professional. They’re not just buying an advert — they’re forming a partnership with the club. That sense of partnership builds goodwill and often leads to repeat sponsorships in future seasons.
Whether it’s a youth team appealing to family-oriented businesses or an adult side targeting pubs, gyms, and local services, a sponsorship package tells businesses: “We’ve thought this through. We know what we can deliver. And we’re ready to showcase your brand in a professional way.”
That level of organisation makes all the difference between a business saying “maybe” and saying “yes.”
11. Produce Individual Player Highlight Reels
One of the most powerful products a grassroots club can create from its Veo footage is the individual player highlight reel. While team highlights are great for showing collective achievements, personalised reels put the spotlight on each player’s own contributions — and that has a special kind of value.
For parents of younger players, these reels become treasured keepsakes. It’s not just about goals and showing off the latest tricks they've learnt from their favourite players on TV— it’s about documenting progress over time. Seeing how a child develops from season to season, how they improve, and how their confidence grows, makes these videos something families hold onto for years.
For adult players, the appeal is different but just as important. Having a personal highlights reel means being able to share their proudest moments with teammates, friends, and on social media. In grassroots football, moments like a hat-trick, a free-kick goal, or a match-winning save often become legendary within the squad. A personalised reel ensures those memories aren’t lost to time.
There’s also a practical side to these reels. Older youth players often use them when applying for scholarships, academies, or college programmes. Coaches and recruiters want to see real match footage, and a well-edited reel can make the difference between being noticed or overlooked. For adult players with semi-professional ambitions, personal reels can also be used to showcase ability when trialing with new teams.
From the club’s perspective, producing these reels doesn’t just create income — it strengthens the bond between the players and the team. Offering the service shows that the club values the individual. And because Veo records every match from start to finish, the raw material is already there — it’s just a case of editing it into a polished product.
Over the course of a season, these reels can become a steady, repeatable revenue stream. Each player might only want one reel per year, but across an entire squad — or multiple age groups in a youth setup — that quickly adds up.
What makes this opportunity so effective is that the demand is built in. Parents and players don’t need convincing of the value. They already want to celebrate their goals, saves, and big moments. The club simply has to make it available — and in doing so, unlocks one of the easiest and most rewarding ways to generate income from its Veo footage.
12. Sell Player Packages Across a Season
While one-off highlight reels are valuable, some families and players want something bigger — a complete record of an entire season. That’s where player packages come in. Instead of focusing on just a handful of clips, these packages pull together a player’s most important contributions across every game into a polished, season-long showcase.
For youth football, this can be especially popular. Parents get a video that doesn’t just capture standout goals but also shows growth: from the first game of the season to the final whistle on the final day. Families often watch these back years later as a reminder of a child’s footballing journey.
For adult grassroots players, a season package can act as a career highlight video. It might show every goal scored, every assist, or every crunching tackle throughout the year. Players share these reels with friends, teammates, and on social media, where they become a badge of pride. In amateur football, where many players change clubs frequently, having a personal archive of achievements can be just as important as the memories themselves.
From a practical perspective, season packages are also ideal for planning income ahead of time. Instead of waiting for parents or players to request a highlight reel after a big performance, the club can offer packages at the start of the year as an optional add-on. Families or players pay upfront, and the club guarantees delivery of a season-long compilation at the end. That upfront payment creates predictable revenue that can help cover expenses during the year.
Another strength of season packages is how flexible they can be. Some might focus purely on goals or attacking moments. Others might capture the “complete player” — covering defending, link-up play, assists, and even off-the-ball moments. You can even create different tiers: a simple package of goals only, or a premium package with graphics, music, and commentary overlays.
The beauty of these packages is that they turn what would otherwise be isolated clips into a narrative of a player’s season. For parents, it’s an emotional keepsake. For players, it’s a way of showing their footballing story to others. And for the club, it’s another way of transforming Veo footage into a product that people genuinely want to buy.
13. Introduce Parent Access Passes
Not every supporter can be at the ground on matchday. Work commitments, travel distance, or family responsibilities mean that some people inevitably miss out. That’s where a Parent Access Pass — or more broadly, a Match Access Pass — becomes invaluable.
This pass gives people the ability to watch full match replays online, either through a simple pay-per-match fee or as a season-long subscription. Unlike ticket sales, where revenue is capped by the number of people physically present, digital access has no limits on capacity. One recording can be watched by as many relatives, friends, or supporters as are willing to buy in.
For youth football, this is especially attractive to parents who work irregular hours, or grandparents who may not live locally. Instead of missing the game entirely, they can log in later and experience the full 90 minutes at their convenience. For adult grassroots sides, the same applies to teammates who couldn’t play, friends who want to catch up on the drama, or former players who still like to follow the team from afar.
Clubs can also experiment with different formats of access:
Single-game passes for one-off purchases.
Multi-game passes that cover a run of fixtures, such as a cup campaign.
Full-season passes offering unlimited access to every replay, creating predictable, upfront revenue.
Because Veo footage captures the entire match from start to finish, every fixture becomes a piece of content that can be resold many times over. And once the system is in place, it requires little to no extra work to maintain.
14. Create Team End-of-Season Compilations
Few things bring a football campaign to life more than a season review video. It’s a tradition at the professional level, and grassroots clubs can do the same by creating a compilation that pulls together the standout moments from across the year.
These videos are more than just entertainment — they become part of the club’s history. The goals, the big wins, even the narrow defeats are all captured and put together into a single piece of content that sums up the entire year.
From a financial perspective, these compilations offer multiple opportunities:
Sales – clubs can sell digital downloads or even physical DVDs/USBs as keepsakes.
Events – showing the video at an awards night or presentation evening makes the event more engaging and often encourages people to buy a copy afterwards.
Marketing – the compilation doubles as a showcase to attract new sponsors or players for the following season.
Another benefit is that end-of-season videos can be repurposed. Shorter edits can be shared on social media, countdown-style clips can be used for “Goal of the Season” voting, and teaser trailers can build excitement ahead of awards night. All of this raises engagement while also providing multiple points where the club can monetise the same content.
15. Produce Special Awards Clips
Awards nights are some of the most anticipated events in grassroots football. They’re not just about trophies — they’re about recognition, celebration, and reliving the standout moments that defined the season. Adding video into the mix makes those moments feel even more significant.
By creating special awards clips, clubs can showcase the best goals, saves, and performances in a way that excites players and families alike. Imagine a big screen showing the nominees for “Goal of the Season,” complete with commentary and crowd reaction, before the winner is announced. Or a dramatic montage of the goalkeeper’s finest stops to crown “Save of the Season.” These short, tailored clips elevate the atmosphere and make the awards night feel like a professional event.
From a financial perspective, there are several advantages:
Sales Potential – families will often want copies of the award-winning clips, especially if their child or relative is featured. These can be sold individually or as part of a bundle of the evening’s videos.
Fundraising – awards clips can be incorporated into raffles, auctions, or sponsored events, increasing their role in generating revenue.
Sponsorship Tie-ins – individual awards can be sponsored by local businesses, with their branding appearing on-screen during the award announcement.
For players, having their highlight moments presented in this way gives the achievement more weight. Instead of just hearing their name called, they get to watch their performance replayed and celebrated in front of the entire club. For adult teams, this can become a fun and competitive part of the evening, sparking debates about whose goal or save really deserved the award.
Clubs can also repurpose these clips after the event. Posting the award winners online extends the celebration to those who couldn’t attend in person, while also creating engaging content that can attract new followers and potential sponsors.
In essence, special awards clips transform what could be a straightforward presentation into a lively, engaging experience — one that not only entertains but also generates revenue in multiple ways.
16. Stream Fundraiser Matches
Fundraiser matches have always been a popular way for grassroots clubs to bring people together. Whether it’s a parents vs coaches showdown, a juniors vs seniors clash, or a charity game against a local rival, these events draw plenty of attention. But with modern tools like Veo, there lies a fantastic opportunity online through streaming.
By streaming these special fixtures, clubs can reach a far bigger audience than just those who attend in person. Charging a small access fee gives the club an additional revenue stream that builds on top of ticket sales, raffles, and on-the-day donations.
The benefits don’t stop once the final whistle blows. Recorded streams can be repurposed into highlights that can be sold later, shared across social platforms, or packaged with sponsor branding for extra value. This ensures that the financial impact of the fundraiser continues long after the day itself.
Streaming also gives sponsors more incentive to get involved. Instead of their logo only being seen by those standing on the touchline, it becomes part of the broadcast, reaching both live viewers and anyone who watches back later. That added visibility makes fundraising games a stronger proposition for attracting local business support.
For clubs, this approach is especially powerful during events that involve multiple age groups or a broader section of the community. When juniors, seniors, parents, and coaches are all involved, the potential audience widens significantly. The more people with a personal connection to the game, the greater the number willing to watch online.
Ultimately, streaming fundraiser matches is about maximising impact. Traditional events raise money on the day. Adding streaming means the event not only entertains but also creates new, lasting income opportunities that benefit the club well beyond the final whistle.
17. Sell Club Video Subscriptions
For clubs looking to create a steady, reliable income stream from their Veo footage, one of the most effective models is offering a club-wide video subscription. Instead of charging for individual matches or highlights, this approach gives supporters ongoing access to a library of content for a flat monthly or seasonal fee.
The value for families and players is clear: rather than deciding whether to buy a single full game replay or one match highlights package, they know they’ll automatically get access to everything the club produces. From the club’s perspective, subscriptions provide something no one-off sale can: predictability. With a base of subscribers, you know how much income is coming in each month, which makes it easier to budget for equipment, training, or facility costs. Even a modest number of subscribers can quickly add up when spread across a whole season.
Subscriptions also create opportunities for tiered access. For example:
A Basic Tier that includes standard highlights and full-match replays.
A Premium Tier that unlocks extras like behind-the-scenes clips, award-night videos, or special sponsor content.
A Family Tier that allows multiple logins so parents, grandparents, and relatives abroad can all watch.
The bottom line is simple: a club video subscription turns match footage into an ongoing service, not just a product. It transforms one-time buyers into long-term supporters, ensuring that the club earns consistent income while delivering real value to the people who care most about the game.
Ready to Turn Your Footage Into Income?
You already have the match footage — now it’s time to unlock its value. Whether it’s highlights for parents, reels for players, or sponsorship-ready videos for local businesses, the potential is sitting in your Veo library right now.
Up North Productions can take your raw footage and transform it into professional, TV-quality content that sells and promotes your club. One game at a time, or across a whole season, the choice is yours.
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