Updated: Jun 15
Video is a powerful tool that can be used to improve the performance of grassroots football teams. Here are seven reasons why grassroots football teams should use video:
1. Video analysis - get an advantage over your rivals
Video can be used to review games and training sessions, which can help coaches to identify mistakes made and improve the performances of both team and players. Video allows coaches to re-watch games, and training sessions, and view them from a different perspective. They are able to analyse performance and use the footage to create specific training programmes by focusing on individual and team mistakes, as well as highlighting the positive aspects of the team's display. Video analysis doesn't need to be used just to focus on the negative aspects of performance, it can be used to show players Filming your games gives your team an advantage over your rivals, you will gain a knowledge and tactical insight that other clubs don't have. It will help provide you with the best preparation possible for when match day comes around!
2. Help promote the club
Video footage can be used to create highlight videos and behind-the-scenes content. This content can be shared on social media and other platforms, which can help promote clubs and build a following. You can film your matches and create short match highlights videos, similar to what you see on Match of the Day! All you need is the video footage and a basic video editor!
You can also create individual player highlight reels. These are particularly useful if a player puts in a man of the match performance and you want to share the video with friends, family or fans!
3. Monetise videos and raise money for club
Video can be used to make your club money in a number of ways.
Selling video content to fans. Football clubs can sell video content to fans, such as match highlights videos, behind-the-scenes footage, and exclusive interviews. This can be done through a variety of channels, such as the club's website, social media, and streaming services. You can charge people a fee to watch your videos, or organise pay per view events. You can create a Patreon account and charge people a monthly fee to watch your content, and you can add various tiers so fans, friends and family can get access to more content if they pay a bit more! You could also create a YouTube channel - once you reach 1,000 subscribers you can join the YouTube Partner Program, which allows you to create your own membership area. Like Patreon, you can then charge people a monthly fee and in return they get access to exclusive content that general subscribers don't get to see!
Selling advertising space on video content. Football clubs can sell advertising space on video content, such as pre-roll ads, mid-roll ads, and post-roll ads. Whether it's local businesses or companies already connected to the club, you can charge them a premium, and in return, they get to promote themselves to your viewers. If you videos get thousands of views, the businesses gain more publicity. And, as your videos start to become more popular, you can up your rates!
Selling sponsorships. Football clubs can sell sponsorships of their video content. This can be done by partnering with brands that are relevant to the club's target audience. For example, a football club could partner with a sportswear brand and display their logo throughout the video, giving them maximum exposure, especially if one of your videos goes viral!
Using video to generate leads. Football clubs can use video to generate leads for their sales team. This can be done by creating videos that showcase the club's facilities, players, and coaches. These videos can then be used to attract potential sponsors and partners.
4. Provide player with footage for scholarships and college courses
Lots of younger players who are involved with grassroots football dream of getting a college scholarship in the USA, while others take sport-related courses at college and need full match footage of them in action. By filming your own games, you are able to support your players and provide them with exactly what they need. Many parents struggle to find someone to film games involving their child, if you film your team's games you can do it for them!
Here are some additional tips for using video to improve your grassroots football team:
Use high-quality video equipment.
Get permission from players and coaches before filming.
Be respectful of players' privacy.
Use video to create engaging and informative content.
Share your video content on social media and other platforms.
Use video to connect with fans and build a community.
Alternatively, you could check out the Pix4Team camera! It is an auto follow AI camera that tracks play for you without needing a cameraman! And, there is no monthly subscription!
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